We believe there’s a better way.

A better way looks like combining science, sport, and forward thinking to find innovative solutions to the complex problems faced by the sunscreen industry. It looks like — and is — leadership in ocean environmentalism. The better way tackles activism issues like research, education, and Innovation.

Research

 

Research includes lab testing (claim and certification validation, development of active and inactive ingredients, nanoparticles, packaging PFOAs), market research (field testing, study of published scientific articles), and R&D (identification, development, and testing of new formulas, product packaging innovation).

Education

 

Education encompasses visual content (product and real-world photography, documentary film, chemistry and pollution infographics, observational writing), stewardship (Ocean Stewardship Alliance, partnering with/empowering ambassadors in local community efforts, influencers, and advocates, pushing grassroots community leaders to facilitate water and ocean health), working with youth (surf camps, junior lifeguards, CSA programs), and promoting activism (volunteer-based beach cleanups, speaking engagements, trade shows, and athletic events).

Innovation

 

Innovation is achieved through advocating legislation (banning single use plastics, promoting proper waste management, promoting public education), distributing kits (humanitarian and disaster relief packages, green living tools, developing community kits, tourist kits), and partnerships (product donations, percentage of sales donations, supporting public safety personnel, and supporting both local and global organizations such as Lonely Whale, POW, Surfrider, Channelkeeper, Heal the Ocean, Changing Tides, and many more). 

Hypochlorous Acid and covid-19

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INCOMING

 

sustainability starts with brands, consumers, and designers learning to link economics, education, marketing, politics, technology, the environment, and — critically — the right questions. then, it’s about adaptability and action. recently, We caught up with professional surfer and activist Otto Flores to get his take.