We believe there's a better way.

People deserve personal care products that doesn't harm their bodies or their planet, so we support the development of revolutionary products that are sustainably manufactured in the US - with ethically sourced ingredients from around the world.

What do we do?

We research sun exposure and sunscreen technology, personal care products and their effects on both human and environmental health. We find and test new, natural ingredients. We research and develop new, sustainable packaging technologies and develop natural/organic/mineral personal care products sustainable methods.

Why do we do it?

Because you need the truth in a world of confusing claims, marketing hype, and piles of products that are little more than toxic chemicals in a pretty plastic package. Because it's time to stop polluting our bodies and our world. Because what we do matters. Because we care.


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